The Factor4 team is an exceptional group of gift card and loyalty experts dedicated to exceeding the needs of their clientele of merchants, ISOs and partners. Here is what each team member does day-to-day and why each one believes...

The Factor4 team met with several partners and acquisition candidates at TRANSACT. We would like to share our insight from those meetings. Here are the top 5 trends impacting the gift card and loyalty arena today: 1. Renewed Interest in...

You probably don’t realize it but your gift card portfolio has value and there are ways to increase the value or cash in on it. Why Sell Now Right now, gift card portfolios are being sold at historic highs. If you...

Gift Cards are powerful sales tools that drive revenue when used properly. If a merchant is just issuing gift cards as gifts when customers request them, then that merchant is missing out on opportunities to increase sales. One of...

Valentine’s Day is a popular occasion for giving Gift Cards. It’s also a great occasion for rewarding Loyalty members. Valentine’s Day spending begins, on average, one week before the holiday so now is the time to put promotions in place....

Christmas is 25 days away! There’s still time to put in place promotions that will dramatically increase your gift card sales. With our quick turn-around, Factor4 can ship custom gift cards printed with your branding or holiday gift card...

Black Friday is next week signaling the start of the Holiday Season! This is the time when merchants make the most money from Gift Card sales. Gift Cards have been the most requested holiday gift for nine years running....

Fall is the ideal time for merchants to stock up on Gift Cards and Gift Card Holders to be ready for the Holiday season. It’s also a great time to offer Gift Card promotions. This is a great way...

As a provider of loyalty and gift card solutions to the SMB marketplace, we understand the importance of customer loyalty and help ISOs and merchants monetize it. Our POS, ISO, ISV and VAR partners are just as importance to...

Gift Card sales don’t have to slump this summer. Here are 3 easy, inexpensive ways to make sales sizzle! Have a Mystery Gift Card Drawing For example: Purchase a $25 gift card (minimum) in August to draw a bonus mystery...

We are excited to announce the launch of our web store which is designed to help merchants Sell More Gift Cards! Hence the store’s web address is http://sellmoregiftcards.com. Our web store features a variety of gift card marketing materials ranging...

Bond Brand Loyalty just released its seventh annual consumer loyalty report and we have summarized the findings. The most shocking fact revealed from The Loyalty Report 2017 is that customers are sitting on $100 billion of unredeemed loyalty points....