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Maximize Holiday Sales This (Shorter) Season

Many businesses have started holiday promotions early to get a jump start on sales. However, it’s not too late to make this holiday season the most successful one yet, even if there are 6 less days between Thanksgiving and Christmas than last year. Holiday sales are expected to exceed $1 trillion with gift cards being […]

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‘Tis The Season To Increase Gift Card Sales

It’s time to kick gift card programs into high gear for the Holiday Gift Card Selling Season! Holiday shoppers plan to purchase an average of 4 gift cards worth approximately $49 each, according to NRF. Plus, over 49% of consumers prefer to buy them directly from the retailer or brand. This represents a huge opportunity […]

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Gift Card & Loyalty Programs Make Summer Sales Sizzle

Don’t put Gift Cards away for the summer! The winter holidays are synonymous with gift card sales. Mother’s Day, Valentine’s Day, and Birthdays are major gift card giving occasions, too. However, the summer months bring many opportunities with graduations, Father’s Day, weddings and more. With a little planning and inexpensive marketing, merchants can increase summer […]

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Gift Card Promotion That Generates Major ROI

Merchants who implement gift card promotions throughout the year earn significantly more revenue than merchants who just offer gift cards when customers request them. With the gift card busy season ended (December to February), now is a great time to offer incentives to buy gift cards. The most successful promotion is a Gift Card with […]

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Drive Sales with an Online Gift Card Solution

An Online Gift Card Solution is a great way for merchants to optimize the exposure they are already getting on their website to increase gift card sales. 55% of consumers surveyed are interested in giving and 67% are interested in receiving a digital gift card. Digital gift cards are the fastest growing segment within the […]

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Top 5 Tips to Increase Holiday Gift Card Sales

Keep it simple to generate gift card sales! Just follow these 5 tips: 1. Gift Cards Make sure you have enough gift cards. If you run low or want to offer holiday themed cards, we have 250K pre-designed cards in stock and the ability to print custom cards in house. We have same day printing […]

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Factor4 Migration to Miles Technologies

Factor4 recently completed a platform migration to Miles Technology. Miles rebuilt Factor4’s software and hardware platform. The migration included: Moving Primary Data Center facilities from Ohio to New Jersey to take advantage of more efficient connectivity options. Improving network speed, reliability and capacity. Updating the software and adding new monitoring tools to increase efficiency and reduce potential problems. […]

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Gift Card Fraud – How it’s Perpetrated and How to Avoid It

Gift Card fraud may not be as widespread as credit card fraud. However, it is on the rise and has been in the news. A recent headline is the class action lawsuit filed against Walmart.* According to Brigette Honaker, Top Class Actions, the Walmart class action claims “the company refuses to compensate their customers after […]

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Factor4’s Gift Card & Loyalty Apps Expand into UK & Ireland Clover App Markets

ISOs and merchants operating in the UK and Ireland have access now to the industry’s best gift card and loyalty solutions. Our proprietary platform, RewardOS, is fully integrated with Clover in the United States, United Kingdom and Ireland. The benefits of Factor4’s Gift Card and Loyalty Apps include: No Transaction Fees Unlimited Transactions Low Monthly […]

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Top 5 Reasons ISOs Choose Factor4

There are many reasons why ISOs consider Factor4 to be the number one gift card and loyalty program partner. We asked our ISO partners and their top 5 reasons are: Trusted Partner Our ISO partners trust us because we do not compete with them. We do not do merchant processing, so ISOs never have to […]

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Meet Team Factor4

The Factor4 team is an exceptional group of gift card and loyalty experts dedicated to exceeding the needs of their clientele of merchants, ISOs and partners. Here is what each team member does day-to-day and why each one believes Factor4 surpasses the competition. Dan Battista, CEO Dan has built the team and spearheaded Factor4’s efforts […]

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Top 5 Trends From TRANSACT 2018

The Factor4 team met with several partners and acquisition candidates at TRANSACT. We would like to share our insight from those meetings. Here are the top 5 trends impacting the gift card and loyalty arena today: 1. Renewed Interest in Gift & Loyalty As ISOs and merchants look for ways to reduce attrition, there is […]

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What is your Gift Card Portfolio’s Value?

You probably don’t realize it but your gift card portfolio has value and there are ways to increase the value or cash in on it. Why Sell Now Right now, gift card portfolios are being sold at historic highs. If you don’t offer the newest technology and integrations, you will lose customers to other providers […]

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Here’s How Gift Cards Increase Revenue

Gift Cards are powerful sales tools that drive revenue when used properly. If a merchant is just issuing gift cards as gifts when customers request them, then that merchant is missing out on opportunities to increase sales. One of the most successful gift card promotions is a Gift Card with Purchase program (GWP). GWP Example: […]

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Love and Gift Cards are in the Air

Valentine’s Day is a popular occasion for giving Gift Cards. It’s also a great occasion for rewarding Loyalty members. Valentine’s Day spending begins, on average, one week before the holiday so now is the time to put promotions in place. According to the National Retail Federation, consumers spend over $18 billion on Valentine’s Day with […]

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25 Days To Shatter Holiday Gift Card Sales

Christmas is 25 days away! There’s still time to put in place promotions that will dramatically increase your gift card sales. With our quick turn-around, Factor4 can ship custom gift cards printed with your branding or holiday gift card packaging within 24 hours of purchase so you’re ready to sell. Here’s how to shatter sales: Give […]

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It’s Easy To Maximize Holiday Gift Card Sales

Black Friday is next week signaling the start of the Holiday Season! This is the time when merchants make the most money from Gift Card sales. Gift Cards have been the most requested holiday gift for nine years running. They have such high perceived value that nearly half of consumers would prefer a $25 Gift […]

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Fall Back into Gift Card Sales & Move Profits Ahead

Fall is the ideal time for merchants to stock up on Gift Cards and Gift Card Holders to be ready for the Holiday season. It’s also a great time to offer Gift Card promotions. This is a great way to generate additional sales, increase profits, and get customers accustomed to buying Gift Cards so they […]

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Why Partner Loyalty is as Important as Customer Loyalty

As a provider of loyalty and gift card solutions to the SMB marketplace, we understand the importance of customer loyalty and help ISOs and merchants monetize it. Our POS, ISO, ISV and VAR partners are just as importance to us. We don’t compete with our partners out of our own loyalty to them. Do you […]

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3 Ways To Make Summer Gift Card Sales Sizzle

Gift Card sales don’t have to slump this summer. Here are 3 easy, inexpensive ways to make sales sizzle! Have a Mystery Gift Card Drawing For example: Purchase a $25 gift card (minimum) in August to draw a bonus mystery gift card. Assign various values from $5-$100 to 20 gift cards and put them in […]

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Sell More Gift Cards

We are excited to announce the launch of our web store which is designed to help merchants Sell More Gift Cards! Hence the store’s web address is http://sellmoregiftcards.com. Our web store features a variety of gift card marketing materials ranging from presenters, envelopes and gift bags to point of purchase signage and displays. We also […]

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$100 Billion of Unredeemed Loyalty Points

Bond Brand Loyalty just released its seventh annual consumer loyalty report and we have summarized the findings. The most shocking fact revealed from The Loyalty Report 2017 is that customers are sitting on $100 billion of unredeemed loyalty points. Imagine if they were all redeemed at once! Our summary spotlights three areas that merchants can […]

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5 Star Rated Mobile Apps

Factor4’s Free Mobile Apps enable merchants to process all Gift & Loyalty transactions on all Apple and Android devices. Factor4’s apps have earned a 5 star rating from users due to their functionality and ease of use. Our App Features include: Free to Download Custom Barcode Readers No Internet Connection Required Promotional Transaction Functionality We […]

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Factor4’s Gift & Loyalty Outlook

The partners of Factor4 were together last week at the ETA TRANSACT conference. We sat down and talked about the major trends and outlook in the Gift and Loyalty arena. Here are excerpts of what our executive team had to say: Dan Battista: “Gift card and loyalty programs will continue to be used to reduce […]

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Factor4 – A Gift Card Solution Integrated with Clover

Factor4’s Gift Card App is available in the Clover® App Market. Now you can quickly, easily and inexpensively process all of your gift card transactions via any Clover POS system. Partner with Factor4 to access the industry’s best gift card & loyalty platform, RewardOS. No Transaction Fees Unlimited Transactions Low Monthly Program Fee Free 30-day […]

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How Merchants Can Cash in on Self-Gifting

Self-Gifting is the hottest trend in the gift card industry. Gift cards have been the most popular gift to give others for several years. However, more and more consumers are buying gift cards for themselves. This phenomenon is known as self-gifting. In 2016, two-thirds of U.S. gift card buyers bought a gift card for their […]

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10 Easy Ways to Drive Gift Card Sales

  Display Gift Cards at point-of-purchase. Ask every customer if they would like to buy a Gift Card at checkout. Offer attractive Gift Card packaging, such as small boxes or gift bags, and sell the packaging to earn additional revenue. Run a sale on Gift Cards, such as “Save 20% on all Gift Cards Today”. Incentivize […]

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Team Factor4 Completes Ridley YMCA 5K Race!

Factor4 Team members Dan, Liz, Mike, Patty & Rob ran while Greg cheered for them! Follow us on Facebook, Twitter & LinkedIn for Gift & Loyalty tips. Visit: www.factor4gift.com to learn more.

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Factor4 Gift Card Platform is Integrated with Clover

Factor4 is fully integrated with Clover and has a Gift Card App on the Clover POS App Store. We are offering a special promotion for the first 90 days of this release: Buy One, Get One Free on all card orders with new Clover Merchants! Our App can be white labelled, too. Check out Factor4’s […]

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A Gift Card Program Fail To Avoid

I went to dinner at a local restaurant last Saturday night to redeem a $100 gift card. When it came time to pay the bill, I gave the gift card to the waitress. She came back to the table and said there was a zero balance on it.

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Press Releases

Factor4, LLC Rolls Out White Label Mobile Gift Card App Solution

Broomall, PA (August 15, 2019) – Factor4, LLC, a leading provider of stored value card solutions, is pleased to announce the roll out of a mobile gift card app. The white label solution enables merchants to have their own branded app that provides a frictionless checkout and payments experience. The app works on all Apple and Android […]

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Factor4, LLC Announces Gift Card Integration with Vend POS

Broomall, PA (June 25, 2019) – Factor4, LLC, a leading provider of gift card and loyalty program solutions for retailers, and Vend, a globally-trusted, cloud-based point-of-sale and retail management software provider, announce that Factor4’s gift card solution is now integrated with Vend. Both companies empower retailers of all types to enhance customer experience and increase revenue. Factor4’s CEO, […]

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Factor4 Gift and Loyalty App is Available in PAX Technology, Inc. PAXSTORE

Broomall, PA (April 30, 2019) – Factor4, LLC, a leading provider of stored value card solutions, and PAX Technology, Inc., a leading international supplier of secure electronic payment solutions, announce that Factor4’s Gift and Loyalty App is available in PAXSTORE. PAXSTORE is an app store for PAX terminal service providers and channel partners to offer customers […]

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Factor4 Announces Gift Card Integration With ITWERCS Cloud POS

Broomall, PA (April 23, 2019) – Factor4, LLC, a leading provider of gift card and loyalty solutions for merchants and franchises, announced its gift card integration with ITWERCS. ITWERCS is a cloud-based point of sale platform for restaurants that focuses on transactions, analytics, inventory management, kitchen displays and staff scheduling. Factor4 CEO, Dan Battista, said: “We […]

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Factor4 Announces Gift Card Integration with Linga POS by Benseron Hospitality

Broomall, PA (March 14, 2019) – Factor4, LLC, a leading provider of stored value card solutions, announced its gift card integration with Linga POS by Benseron Hospitality. Linga POS offers restaurant and retail brands an all-in-one platform for managing transactions, inventory, customer loyalty, consolidated reporting, and online ordering. Factor4 offers gift and loyalty solutions to merchants of all […]

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Factor4 Announces Gift Card Integration with Chargent Terminal by AppFrontier®

Broomall, PA (July 24, 2018) – Factor4, LLC, the leading gift card and loyalty provider, is excited to announce its gift card integration with Chargent Terminal by AppFrontier®. Chargent Terminal is the only EMV compliant solution for card present transactions available on the Salesforce AppExchange. It runs on the Poynt Smart Terminal. Factor4 recently announced […]

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Factor4 Announces Partnership with iMobile3

Factor4’s Gift Card Solution is now Integrated with iMobile3 POS Broomall, PA (April 16, 2018) – Factor4, LLC, the leader in integrations in the gift card and loyalty arena, is pleased to announce its integration with iMobile3, the state-of-the-art white labeled POS solution for business services partners. iMobile3 offers its partners the ability to sell […]

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Factor4 Expands Gift Card and Loyalty Apps in First Data Clover® App Market

Factor4’s Apps are now available in the United Kingdom and Ireland Markets Broomall, PA (April 3, 2018) – Factor4, LLC’s cutting edge gift card and loyalty platform, RewardOS, has expanded in First Data’s Clover® App Market. Now ISOs and merchants operating in the UK and Ireland can enhance their experience with Gift Card and Loyalty […]

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Factor4 Announces Sterling Payment Technologies and Aldelo Partnerships

Broomall, PA (February 13, 2018) – Factor4, LLC, the leader in gift card and loyalty solutions for the SMB marketplace, is excited to announce its partnership with Sterling Payment Technologies and integration with Aldelo POS. Factor4’s proprietary software is now integrated with Aldelo Express iPad, Aldelo Restaurant and XERA Restaurant POS solutions. Factor4’s partnership with […]

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Factor4, LLC Announces Gift Card Integration With Poynt Smart Terminal

Broomall, PA (January 17, 2018) – Factor4, LLC, the leader in stored value solutions to the SMB marketplace, has integrated its proprietary gift card platform with Poynt, the maker of the world’s first smart terminal. Factor4’s gift card solution is integrated with Poynt Smart Terminal, Poynt 5, Poynt HQ and available in the Poynt Apps […]

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Factor4 Loyalty App Now Available in First Data Clover® App Market

Broomall, PA (August 28, 2017) – Factor4, LLC’s Loyalty Platform, RewardOS, is available in First Data’s Clover® App Market, a leading small business app market designed to help businesses run more efficiently. Now merchants can incorporate a valuable customer retention tool into their Clover point-of-sale device via a fully-integrated loyalty and rewards solution from Factor4. […]

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Factor4 Announces Integration with Click a Waiter POS System

Broomall, PA (August 14, 2017) – Factor4, LLC, the leading provider of gift card and loyalty solutions to the SMB marketplace, has integrated its software platform with Click a Waiter Inc. Click a Waiter’s innovative POS system features online and Facebook ordering solutions. Factor4 CEO, Dan Battista, stated: “Factor4 is pleased to announce that our […]

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Factor4 Gift Card App Now Available in First Data Clover® App Market

Broomall, PA (April 3, 2017) – Factor4, LLC’s gift card platform, RewardOS, is now available in First Data’s Clover® App Market. Now merchants can extend the value and functionality of their Clover POS with a fully-integrated Gift Card Program solution from Factor4. The solution features low monthly program fees and provides unlimited gift card transactions, […]

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Factor4, LLC Integrates with 3dcart eCommerce Platform to Offer eGift Cards

Broomall, PA (March 15, 2017) – Factor4, LLC, the leader in stored value solutions to the SMB marketplace, has integrated its proprietary gift and loyalty platform with 3dcart’s eCommerce platform. 3dcart offers a complete web store solution that will enable Factor4’s customers to have a simple, secure integration to sell egift cards. Factor4 offers merchants […]

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Factor4, LLC Launches Apple and Android Mobile Apps

Broomall, PA (September 29, 2016) – Factor4, LLC, the leader in gift and loyalty services to the SMB marketplace, has released free mobile applications that enable merchants to process gift and loyalty transactions via all Apple and Android devices. The Apple and Android apps have custom built barcode readers. Factor4 has non-encrypted mag readers to […]

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Factor4, LLC Integrates Gift and Loyalty Platform with Datacap EMV Solutions

Broomall, PA (June 27, 2016) – Factor4, LLC, the leader in providing gift and loyalty services to the SMB marketplace, has integrated its proprietary software platform with Datacap’s EMV solutions. Factor4 remains at the forefront of technology integrations. A year ago, Factor4 acquired a license for SparkBase’s leading software platform and has partnered with major […]

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Factor4, LLC Acquires Gift Card Book of Business and License from SparkBase, Inc.

Broomall, PA (May 27, 2015) – Factor4, LLC has acquired the book of business containing over 11,000 gift and loyalty customers from SparkBase, Inc. The acquisition also includes a license for SparkBase’s proprietary gift card and loyalty program software platform designed for small business end users. Jim Battista, Craig Davis, and Leo Welf, whose combined […]

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