Gift Card & Loyalty Programs Make Summer Sales Sizzle

Don’t put Gift Cards away for the summer! The winter holidays are synonymous with gift card sales. Mother’s Day, Valentine’s Day, and Birthdays are major gift card giving occasions, too. However, the summer months bring many opportunities with graduations, Father’s Day, weddings and more. With a little planning and inexpensive marketing, merchants can increase summer […]

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Gift Card Promotion That Generates Major ROI

Merchants who implement gift card promotions throughout the year earn significantly more revenue than merchants who just offer gift cards when customers request them. With the gift card busy season ended (December to February), now is a great time to offer incentives to buy gift cards. The most successful promotion is a Gift Card with […]

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Drive Sales with an Online Gift Card Solution

An Online Gift Card Solution is a great way for merchants to optimize the exposure they are already getting on their website to increase gift card sales. 55% of consumers surveyed are interested in giving and 67% are interested in receiving a digital gift card. Digital gift cards are the fastest growing segment within the […]

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Top 5 Tips to Increase Holiday Gift Card Sales

Keep it simple to generate gift card sales! Just follow these 5 tips: 1. Gift Cards Make sure you have enough gift cards. If you run low or want to offer holiday themed cards, we have 250K pre-designed cards in stock and the ability to print custom cards in house. We have same day printing […]

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Factor4 Migration to Miles Technologies

Factor4 recently completed a platform migration to Miles Technology. Miles rebuilt Factor4’s software and hardware platform. The migration included: Moving Primary Data Center facilities from Ohio to New Jersey to take advantage of more efficient connectivity options. Improving network speed, reliability and capacity. Updating the software and adding new monitoring tools to increase efficiency and reduce potential problems. […]

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Gift Card Fraud – How it’s Perpetrated and How to Avoid It

Gift Card fraud may not be as widespread as credit card fraud. However, it is on the rise and has been in the news. A recent headline is the class action lawsuit filed against Walmart.* According to Brigette Honaker, Top Class Actions, the Walmart class action claims “the company refuses to compensate their customers after […]

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Factor4’s Gift Card & Loyalty Apps Expand into UK & Ireland Clover App Markets

ISOs and merchants operating in the UK and Ireland have access now to the industry’s best gift card and loyalty solutions. Our proprietary platform, RewardOS, is fully integrated with Clover in the United States, United Kingdom and Ireland. The benefits of Factor4’s Gift Card and Loyalty Apps include: No Transaction Fees Unlimited Transactions Low Monthly […]

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Top 5 Reasons ISOs Choose Factor4

There are many reasons why ISOs consider Factor4 to be the number one gift card and loyalty program partner. We asked our ISO partners and their top 5 reasons are: Trusted Partner Our ISO partners trust us because we do not compete with them. We do not do merchant processing, so ISOs never have to […]

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Meet Team Factor4

The Factor4 team is an exceptional group of gift card and loyalty experts dedicated to exceeding the needs of their clientele of merchants, ISOs and partners. Here is what each team member does day-to-day and why each one believes Factor4 surpasses the competition. Dan Battista, CEO Dan has built the team and spearheaded Factor4’s efforts […]

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Top 5 Trends From TRANSACT 2018

The Factor4 team met with several partners and acquisition candidates at TRANSACT. We would like to share our insight from those meetings. Here are the top 5 trends impacting the gift card and loyalty arena today: 1. Renewed Interest in Gift & Loyalty As ISOs and merchants look for ways to reduce attrition, there is […]

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What is your Gift Card Portfolio’s Value?

You probably don’t realize it but your gift card portfolio has value and there are ways to increase the value or cash in on it. Why Sell Now Right now, gift card portfolios are being sold at historic highs. If you don’t offer the newest technology and integrations, you will lose customers to other providers […]

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Here’s How Gift Cards Increase Revenue

Gift Cards are powerful sales tools that drive revenue when used properly. If a merchant is just issuing gift cards as gifts when customers request them, then that merchant is missing out on opportunities to increase sales. One of the most successful gift card promotions is a Gift Card with Purchase program (GWP). GWP Example: […]

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Love and Gift Cards are in the Air

Valentine’s Day is a popular occasion for giving Gift Cards. It’s also a great occasion for rewarding Loyalty members. Valentine’s Day spending begins, on average, one week before the holiday so now is the time to put promotions in place. According to the National Retail Federation, consumers spend over $18 billion on Valentine’s Day with […]

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25 Days To Shatter Holiday Gift Card Sales

Christmas is 25 days away! There’s still time to put in place promotions that will dramatically increase your gift card sales. With our quick turn-around, Factor4 can ship custom gift cards printed with your branding or holiday gift card packaging within 24 hours of purchase so you’re ready to sell. Here’s how to shatter sales: Give […]

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It’s Easy To Maximize Holiday Gift Card Sales

Black Friday is next week signaling the start of the Holiday Season! This is the time when merchants make the most money from Gift Card sales. Gift Cards have been the most requested holiday gift for nine years running. They have such high perceived value that nearly half of consumers would prefer a $25 Gift […]

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Fall Back into Gift Card Sales & Move Profits Ahead

Fall is the ideal time for merchants to stock up on Gift Cards and Gift Card Holders to be ready for the Holiday season. It’s also a great time to offer Gift Card promotions. This is a great way to generate additional sales, increase profits, and get customers accustomed to buying Gift Cards so they […]

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Why Partner Loyalty is as Important as Customer Loyalty

As a provider of loyalty and gift card solutions to the SMB marketplace, we understand the importance of customer loyalty and help ISOs and merchants monetize it. Our POS, ISO, ISV and VAR partners are just as importance to us. We don’t compete with our partners out of our own loyalty to them. Do you […]

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3 Ways To Make Summer Gift Card Sales Sizzle

Gift Card sales don’t have to slump this summer. Here are 3 easy, inexpensive ways to make sales sizzle! Have a Mystery Gift Card Drawing For example: Purchase a $25 gift card (minimum) in August to draw a bonus mystery gift card. Assign various values from $5-$100 to 20 gift cards and put them in […]

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Sell More Gift Cards

We are excited to announce the launch of our web store which is designed to help merchants Sell More Gift Cards! Hence the store’s web address is http://sellmoregiftcards.com. Our web store features a variety of gift card marketing materials ranging from presenters, envelopes and gift bags to point of purchase signage and displays. We also […]

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$100 Billion of Unredeemed Loyalty Points

Bond Brand Loyalty just released its seventh annual consumer loyalty report and we have summarized the findings. The most shocking fact revealed from The Loyalty Report 2017 is that customers are sitting on $100 billion of unredeemed loyalty points. Imagine if they were all redeemed at once! Our summary spotlights three areas that merchants can […]

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5 Star Rated Mobile Apps

Factor4’s Free Mobile Apps enable merchants to process all Gift & Loyalty transactions on all Apple and Android devices. Factor4’s apps have earned a 5 star rating from users due to their functionality and ease of use. Our App Features include: Free to Download Custom Barcode Readers No Internet Connection Required Promotional Transaction Functionality We […]

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Factor4’s Gift & Loyalty Outlook

The partners of Factor4 were together last week at the ETA TRANSACT conference. We sat down and talked about the major trends and outlook in the Gift and Loyalty arena. Here are excerpts of what our executive team had to say: Dan Battista: “Gift card and loyalty programs will continue to be used to reduce […]

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Factor4 – A Gift Card Solution Integrated with Clover

Factor4’s Gift Card App is available in the Clover® App Market. Now you can quickly, easily and inexpensively process all of your gift card transactions via any Clover POS system. Partner with Factor4 to access the industry’s best gift card & loyalty platform, RewardOS. No Transaction Fees Unlimited Transactions Low Monthly Program Fee Free 30-day […]

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How Merchants Can Cash in on Self-Gifting

Self-Gifting is the hottest trend in the gift card industry. Gift cards have been the most popular gift to give others for several years. However, more and more consumers are buying gift cards for themselves. This phenomenon is known as self-gifting. In 2016, two-thirds of U.S. gift card buyers bought a gift card for their […]

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10 Easy Ways to Drive Gift Card Sales

  Display Gift Cards at point-of-purchase. Ask every customer if they would like to buy a Gift Card at checkout. Offer attractive Gift Card packaging, such as small boxes or gift bags, and sell the packaging to earn additional revenue. Run a sale on Gift Cards, such as “Save 20% on all Gift Cards Today”. Incentivize […]

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Team Factor4 Completes Ridley YMCA 5K Race!

Factor4 Team members Dan, Liz, Mike, Patty & Rob ran while Greg cheered for them! Follow us on Facebook, Twitter & LinkedIn for Gift & Loyalty tips. Visit: www.factor4gift.com to learn more.

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Factor4 Gift Card Platform is Integrated with Clover

Factor4 is fully integrated with Clover and has a Gift Card App on the Clover POS App Store. We are offering a special promotion for the first 90 days of this release: Buy One, Get One Free on all card orders with new Clover Merchants! Our App can be white labelled, too. Check out Factor4’s […]

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A Gift Card Program Fail To Avoid

I went to dinner at a local restaurant last Saturday night to redeem a $100 gift card. When it came time to pay the bill, I gave the gift card to the waitress. She came back to the table and said there was a zero balance on it.

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