Maximize Holiday Sales This (Shorter) Season

Many businesses have started holiday promotions early to get a jump start on sales. However, it’s not too late to make this holiday season the most successful one yet, even if there are 6 less days between Thanksgiving and...

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‘Tis The Season To Increase Gift Card Sales

It’s time to kick gift card programs into high gear for the Holiday Gift Card Selling Season! Holiday shoppers plan to purchase an average of 4 gift cards worth approximately $49 each, according to NRF. Plus, over 49% of...

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Gift Card & Loyalty Programs Make Summer Sales Sizzle

Don’t put Gift Cards away for the summer! The winter holidays are synonymous with gift card sales. Mother’s Day, Valentine’s Day, and Birthdays are major gift card giving occasions, too. However, the summer months bring many opportunities with graduations,...

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Gift Card Promotion That Generates Major ROI

Merchants who implement gift card promotions throughout the year earn significantly more revenue than merchants who just offer gift cards when customers request them. With the gift card busy season ended (December to February), now is a great time...

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Drive Sales with an Online Gift Card Solution

An Online Gift Card Solution is a great way for merchants to optimize the exposure they are already getting on their website to increase gift card sales. 55% of consumers surveyed are interested in giving and 67% are interested...

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Top 5 Tips to Increase Holiday Gift Card Sales

Keep it simple to generate gift card sales! Just follow these 5 tips: 1. Gift Cards Make sure you have enough gift cards. If you run low or want to offer holiday themed cards, we have 250K pre-designed cards in stock...

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Factor4 Migration to Miles Technologies

Factor4 recently completed a platform migration to Miles Technology. Miles rebuilt Factor4’s software and hardware platform. The migration included: Moving Primary Data Center facilities from Ohio to New Jersey to take advantage of more efficient connectivity options. Improving network speed, reliability and...

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Gift Card Fraud – How it’s Perpetrated and How to Avoid It

Gift Card fraud may not be as widespread as credit card fraud. However, it is on the rise and has been in the news. A recent headline is the class action lawsuit filed against Walmart.* According to Brigette Honaker,...

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Factor4’s Gift Card & Loyalty Apps Expand into UK & Ireland Clover App Markets

ISOs and merchants operating in the UK and Ireland have access now to the industry’s best gift card and loyalty solutions. Our proprietary platform, RewardOS, is fully integrated with Clover in the United States, United Kingdom and Ireland. The benefits...

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Top 5 Reasons ISOs Choose Factor4

There are many reasons why ISOs consider Factor4 to be the number one gift card and loyalty program partner. We asked our ISO partners and their top 5 reasons are: Trusted Partner Our ISO partners trust us because we do...

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