Valentine’s Day is one of the most popular holidays for gift card sales! It ranks number 3 behind Winter Holidays and Mother’s Day. Shoppers in the US will spend more than $27 billion on Valentine’s Day gifts in 2021. In 2020, US consumers reported an average spend of $196 on Valentine’s Day gifts. 

Covid has spurred the adoption and expansion of online shopping. eMarketer estimates that worldwide retail ecommerce sales increased by 27.6% in 2020, with sales totaling over $4 trillion. eGift cards have experienced enormous growth. Data from Blackhawk’s partners shows that sales of eGift cards sold on merchants’ websites were up 74% in 2020 over 2019. This trend will continue in 2021. 

Factor4’s Online Gift Card Solution is the perfect way for merchants to capture Valentine’s Day sales in a Covid compliant manner. Our solution enables merchants to sell eGift cards that are automatically emailed to recipients. It also enables the sale of plastic gift cards to consumers who wish to send tangible gifts. We offer fulfillment services to merchants who don’t want to fulfill plastic card orders themselves. 

Valentine’s Day promotions drive sales! The functionality of our Online Gift Card Solution includes the ability to set up promotions. A merchant using our solution increased gift card sales by 2,700% during a one-week holiday promotion in 2020. We help merchants set-up successful promotions.

Now is the time to prepare because Valentine’s Day spending begins, on average, one week before the holiday. Our online gift card solution takes 5 days or less to set up. Contact us to learn how our Online Gift Card Solution can help merchants generate more revenue and gain new customers this Valentine’s Day and beyond.

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