Consumers plan to spend more this holiday season but will look to stretch the value of their holiday dollars by seeking out deals and promotions. 58% of consumers plan to change their shopping behavior because of higher prices and inflation. This presents an opportunity for merchants to utilize their Loyalty Programs to increase holiday sales. Here’s how:

1. Offer Holiday Perks 

Offer loyalty members perks aka soft benefits such as free gift wrapping and personal shopping services during the holiday season. Offering perks that make holiday shopping easier and less stressful will increase sales and brand appeal.

2. Implement a Holiday Promotion

Increase hard benefits aka points or dollars off now through the end of the year. Merchants can setup a tiered promotion such as double points for purchases of $10-$25, triple points for $26-$50, etc. This will result in members spending more at your business.

3. Incentivize Shoppers to Enroll

Provide an incentive such as a free gift for joining the loyalty program. A great gift idea is a gift card to the business that new enrollees can use on their next visit or gift to a friend or family member who could become a new customer. 

It is easy and cost-effective for merchants to get their loyalty programs ready for the holiday season. These incentives can be set up immediately. Merchants can promote them in-store, online and on their loyalty apps as well as via email and social media. The Factor4 team is always available to help merchants maximize sales via our industry best loyalty programs.