A recent report by Blackhawk and NAPCO Research found that there are major growth opportunities for merchants using omnichannel gift card programs. The growth has been spurred by the rapid adoption of digital payments/contactless transactions as a result of Covid-19. This technology has...

With the new year comes new opportunities to increase revenue and customer retention by leveraging Gift Card and Loyalty Programs. Here are the top 5 trends for 2020: Customer Experience Customer Experience can dramatically increase customer engagement and average spend. Providing...