Factor4’s Integrations Bring Real Value to Partners & Merchants

Factor4’s Integrations Bring Real Value to Partners & Merchants

Factor4 leads the gift card and loyalty industry in integrations with POS Providers, ISVs, Gateways, and VARs. Our integrations with over 125 key partners provide merchants with the ultimate flexibility to grow their business. They can choose the best POS system and gateway for their specific business, and still have access to the top gift card and loyalty solution. We bridge the gap for multi-location merchants and franchise groups because all locations can use our gift card and loyalty programs even if their locations use different POS systems and gateways. We provide cross settlement and pooling services to settle funds quickly and accurately for these groups.

Our integrations bring value to our key partners, too. They can offer their customers our omnichannel products and services as well as have access to other potential business partners. We have more gateway, shopping cart and POS partners than any other gift card and loyalty provider in the industry. Our partners become their partners when they work with Factor4. We have added a record number of new partners within the last year and continue to look for more strategic partnerships.

We offer omnichannel gift card and loyalty program solutions that combine in-store, online and mobile interactions. For example, gift cards purchased online can be redeemed in-store or via mobile devices. Furthermore, our solutions enable contactless transactions and payments. Digital gift cards are one of the top three payment methods used at least once in 2020, according to Blackhawk Network. With the dramatic market shift to contactless payments as a result of the pandemic, our solutions have played a pivotal role in enabling SMBs to provide this necessary convenience to their customers.

Merchants who utilize our gift card programs have access to our Online Gift Card Solution which allows them to sell plastic and eGift cards direct from their websites. Our LITE solution features no set up fee and our PLUS solution includes a custom, branded web page. Merchants who sell eGift Cards experience a 43% increase in sales over those who sell plastic gift cards only. Digital gift card sales grew by 80% in 2020 and will continue to grow in 2021.

Merchants often fear that switching to another provider will result in loss of data. Our migration process provides a seamless transition with 100% accuracy and no disruption to processing transactions. We do all the work while merchants enjoy piece of mind that gift cards issued under their previous provider will still be accounted for and work after they migrate to Factor4’s platform.

To learn more about our integrations or to become a strategic partner, contact Factor4 CEO, Dan Battista at dan@factor4gift.com.

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