How to increase your gift card sales. Easily and effectively.

The global gift card market was valued at $984 billion in 2023 and is expected to eclipse $3 trillion by 2030.

Gift cards are an easy solution for consumers struggling to find the right gift, and a great way for businesses to attract new customers. Not only are gift cards extremely consumer friendly, they also lead to more sales. 61% of consumers spend more than the card’s value when redeeming, an average of $31.75 per sale upon redemption!

You may ask yourself how you can make the most of your gift card program. While there are many different options to promote your gift cards, the easiest and most effective place to start is your website.

Sell Gift Cards on Your Website

To get the most out of your gift card program, it’s pivotal to spotlight them on your digital presence. Offering digital and physical gift cards directly through your website and driving traffic through social media promotion and marketing emails will take your gift card business to the next level.

For example, Fellini’s Café – West Chester, introduced online gift card sales and saw their gift card sales increase by over 30%! The average online gift card sale for Fellini’s is $105, which is nearly $25 more than the average gift card sale on location.

The influx of gift card sales has led to two outcomes; the average ticket size of customers using a gift card has increased, and customers that do not use the entire balance of their gift card at the point of sale are now substantially more likely to return to utilize the remainder of the balance.

When customers return to use the remainder of their balance, they most often will have to spend beyond the balance that was on the card that brought them in initially. For those customers that do not return to use the remainder of their balance, the business has already received the full balance of the card regardless. This leads to increased revenue without having to spend on additional overhead.

Or contact us directly! Sales@factor4gift.com | (484) 471-3963