Factor4 CEO Dan Battista was the featured guest on this week’s Clearent Connects podcast. This podcast highlights how Gift Card and Loyalty Programs generate new revenue streams for merchants. They attract new customers and bring customers back for repeat purchases.

Listen here:

Here are some highlights:

The importance of Factor4’s omnichannel solution spanning in-store, mobile and online.

Our gift card and loyalty programs really helped merchants survive Covid-19 closures and are helping merchants rebound from Covid-19. 

Our Online Gift Card Solution and eGift cards have exploded in popularity due to new norms from Covid-19.

Our gift and loyalty programs provide contactless payment solutions and adhere to social distancing practices via text and email capabilities.

Gift card programs generate additional revenue via lift because customers who redeem gift cards tend to spend 40% to 50% over the value of the gift card. 

Merchants have benefitted from the valuable information provided by their Factor4 loyalty programs by learning “who” their customers are and “how” to market to them. 

Gift cards have been a real lifeline for small businesses during Covid-19 by acting as interest free loans for merchants.

How Factor4’s Community Gift Card programs have helped numerous small businesses and local economies. 

Factor4 is a family owned and operated business that is focused on giving back to the community through volunteer efforts for Philabundance, a food bank, and Toys for Tots.

To learn how Factor4 can tailor our Gift Card and Loyalty Programs to bring maximum results for your specific business, contact us at sales@factor4gift.com or 484-471-3963.