An Online Gift Card Solution is a great way for merchants to optimize the exposure they are already getting on their website to increase gift card sales. 55% of consumers surveyed are interested in giving and 67% are interested...

Keep it simple to generate gift card sales! Just follow these 5 tips: 1. Gift Cards Make sure you have enough gift cards. If you run low or want to offer holiday themed cards, we have 250K pre-designed cards in stock...

Factor4 recently completed a platform migration to Miles Technology. Miles rebuilt Factor4’s software and hardware platform. The migration included: Moving Primary Data Center facilities from Ohio to New Jersey to take advantage of more efficient connectivity options. Improving network speed, reliability and...

Gift Card fraud may not be as widespread as credit card fraud. However, it is on the rise and has been in the news. A recent headline is the class action lawsuit filed against Walmart.* According to Brigette Honaker,...

ISOs and merchants operating in the UK and Ireland have access now to the industry’s best gift card and loyalty solutions. Our proprietary platform, RewardOS, is fully integrated with Clover in the United States, United Kingdom and Ireland. The benefits...

There are many reasons why ISOs consider Factor4 to be the number one gift card and loyalty program partner. We asked our ISO partners and their top 5 reasons are: Trusted Partner Our ISO partners trust us because we do...

The Factor4 team is an exceptional group of gift card and loyalty experts dedicated to exceeding the needs of their clientele of merchants, ISOs and partners. Here is what each team member does day-to-day and why each one believes...

The Factor4 team met with several partners and acquisition candidates at TRANSACT. We would like to share our insight from those meetings. Here are the top 5 trends impacting the gift card and loyalty arena today: 1. Renewed Interest in...

You probably don’t realize it but your gift card portfolio has value and there are ways to increase the value or cash in on it. Why Sell Now Right now, gift card portfolios are being sold at historic highs. If you...

Gift Cards are powerful sales tools that drive revenue when used properly. If a merchant is just issuing gift cards as gifts when customers request them, then that merchant is missing out on opportunities to increase sales. One of...

Valentine’s Day is a popular occasion for giving Gift Cards. It’s also a great occasion for rewarding Loyalty members. Valentine’s Day spending begins, on average, one week before the holiday so now is the time to put promotions in place....

Christmas is 25 days away! There’s still time to put in place promotions that will dramatically increase your gift card sales. With our quick turn-around, Factor4 can ship custom gift cards printed with your branding or holiday gift card...