Valentine’s Day is one of the most popular holidays for gift card sales! It ranks number 3 behind Winter Holidays and Mother’s Day. Shoppers in the US will spend more than $27 billion on Valentine’s Day gifts in 2021....

The 2020 Holiday Season will be different from years past. The good news is that it offers more opportunities for merchants to increase revenue and attract new customers with gift cards. Consumers expect to spend 40% of their holiday...

Factor4 CEO Dan Battista was interviewed by PYMNTS.com. Here is the article that was posted on October 13, 2020. At a time when pandemic-era challenges have seen both consumers seeking value and merchants seeking business, the need to streamline, integrate...

Factor4 CEO Dan Battista was the featured guest on this week’s Clearent Connects podcast. This podcast highlights how Gift Card and Loyalty Programs generate new revenue streams for merchants. They attract new customers and bring customers back for repeat...

Factor4 is pleased to announce our partnership with JR Language Translation Services, Inc. We have added translation services to our Sales and Service departments. This service assists Factor4’s ISO and Agent partners with merchants abroad as well as U.S...

Many merchants have re-opened or are preparing to re-open their businesses after COVID-19 shutdowns. Just because re-opening comes with new protocols doesn’t mean that merchants can’t find ways to generate more revenue. Here are 3 that we recommend: 1.Implement a...

Factor4 provides an omnichannel gift card and loyalty solution that enables seamless transactions in-store, online, and via mobile devices. One program across all platforms. Integrations We boast the most integrations in the industry. This makes our solution very versatile. For example,...

With the new year comes new opportunities to increase revenue and customer retention by leveraging Gift Card and Loyalty Programs. Here are the top 5 trends for 2020: Customer Experience Customer Experience can dramatically increase customer engagement and average spend. Providing...

Many businesses have started holiday promotions early to get a jump start on sales. However, it’s not too late to make this holiday season the most successful one yet, even if there are 6 less days between Thanksgiving and...

It’s time to kick gift card programs into high gear for the Holiday Gift Card Selling Season! Holiday shoppers plan to purchase an average of 4 gift cards worth approximately $49 each, according to NRF. Plus, over 49% of...

Don’t put Gift Cards away for the summer! The winter holidays are synonymous with gift card sales. Mother’s Day, Valentine’s Day, and Birthdays are major gift card giving occasions, too. However, the summer months bring many opportunities with graduations,...

Merchants who implement gift card promotions throughout the year earn significantly more revenue than merchants who just offer gift cards when customers request them. With the gift card busy season ended (December to February), now is a great time...