Customer Attrition (Churn): The rate at which customers stop doing business with a company. High customer attrition means a business loses customers faster than it gains them, which can harm revenue and growth prospects. Reducing attrition is critical for businesses...

How to increase your gift card sales. Easily and effectively. The global gift card market was valued at $984 billion in 2023 and is expected to eclipse $3 trillion by 2030. Gift cards are an easy solution for consumers struggling to...

Are you looking for an easy way to increase sales, attract new customers, and boost brand loyalty? Our free ebook, "Why Gift Cards? How Gift Card Programs Can Help Transform Your Business," is here to show you how. Whether...

By Shelley Hunter As more shoppers use smartphones and seek convenient shopping solutions, digital gift cards are becoming essential tools for any business. They're not just about technology; they're about meeting your customers where they are—online and on their phones. While...

June 19th, 2024 • Estimated Reading Time: 4 minutes Factor4 Announces Expansion of Partnership with Whittle Group Exciting News!We are thrilled to announce that Factor4 is expanding its partnership with the Whittle Group to bring even more advanced gift and loyalty...

In the competitive landscape of retail, businesses are always on the lookout for strategies to boost sales, enhance customer loyalty, and attract new patrons. One powerful yet often underutilized tool in a retailer's arsenal is the gift card. Gift...

The Holiday Gift Card Season is underway and will intensify from Black Friday through Christmas. Merchants still have time to put best practices in place to maximize gift card sales, increase profits, and attract new customers. According to Blackhawk...

Consumers plan to spend more this holiday season but will look to stretch the value of their holiday dollars by seeking out deals and promotions. 58% of consumers plan to change their shopping behavior because of higher prices and...

Gift Cards are the most requested holiday gift for 15 years running. Due to supply chain disruptions and consumers’ rapid adoption of online shopping, this will be a record holiday season for plastic and digital gift card sales. Consumers will...

Factor4 leads the gift card and loyalty industry in integrations with POS Providers, ISVs, Gateways, and VARs. Our integrations with over 125 key partners provide merchants with the ultimate flexibility to grow their business. They can choose the best POS...

We are excited to announce that Factor4's Gift Card App available in the Poynt Apps Marketplace has expanded into the UK & Ireland markets. Now ISOs and merchants operating in the UK and Ireland have access to the industry’s...

A recent report by Blackhawk and NAPCO Research found that there are major growth opportunities for merchants using omnichannel gift card programs. The growth has been spurred by the rapid adoption of digital payments/contactless transactions as a result of Covid-19. This technology has...