Customer Attrition (Churn): The rate at which customers stop doing business with a company. High customer attrition means a business loses customers faster than it gains them, which can harm revenue and growth prospects. Reducing attrition is critical for businesses because high attrition rates can be costly and disruptive. Reducing attrition through gift cards involves […]

How to increase your gift card sales. Easily and effectively. The global gift card market was valued at $984 billion in 2023 and is expected to eclipse $3 trillion by 2030. Gift cards are an easy solution for consumers struggling to find the right gift, and a great way for businesses to attract new customers. […]

Are you looking for an easy way to increase sales, attract new customers, and boost brand loyalty? Our free ebook, “Why Gift Cards? How Gift Card Programs Can Help Transform Your Business,” is here to show you how. Whether you’re new to gift cards or looking to upgrade your current program, this guide is packed […]

By Shelley Hunter As more shoppers use smartphones and seek convenient shopping solutions, digital gift cards are becoming essential tools for any business. They’re not just about technology; they’re about meeting your customers where they are—online and on their phones. While the ideal scenario might include a suite of customization options, the first and most […]

June 19th, 2024 • Estimated Reading Time: 4 minutes Factor4 Announces Expansion of Partnership with Whittle Group Exciting News! We are thrilled to announce that Factor4 is expanding its partnership with the Whittle Group to bring even more advanced gift and loyalty solutions to our valued merchants and ISO partners! Thanks to our successful collaboration, […]

In the competitive landscape of retail, businesses are always on the lookout for strategies to boost sales, enhance customer loyalty, and attract new patrons. One powerful yet often underutilized tool in a retailer’s arsenal is the gift card. Gift cards offer numerous advantages that can significantly benefit a retailer’s business. Let’s explore some of these […]

The Holiday Gift Card Season is underway and will intensify from Black Friday through Christmas. Merchants still have time to put best practices in place to maximize gift card sales, increase profits, and attract new customers. According to Blackhawk Network, consumers are planning to spend nearly half of their holiday budget on gift cards this […]

Consumers plan to spend more this holiday season but will look to stretch the value of their holiday dollars by seeking out deals and promotions. 58% of consumers plan to change their shopping behavior because of higher prices and inflation. This presents an opportunity for merchants to utilize their Loyalty Programs to increase holiday sales. […]

Gift Cards are the most requested holiday gift for 15 years running. Due to supply chain disruptions and consumers’ rapid adoption of online shopping, this will be a record holiday season for plastic and digital gift card sales. Consumers will do as much as 41% of their holiday shopping via gift cards with the average consumer […]

Factor4 leads the gift card and loyalty industry in integrations with POS Providers, ISVs, Gateways, and VARs. Our integrations with over 125 key partners provide merchants with the ultimate flexibility to grow their business. They can choose the best POS system and gateway for their specific business, and still have access to the top gift card […]

We are excited to announce that Factor4’s Gift Card App available in the Poynt Apps Marketplace has expanded into the UK & Ireland markets. Now ISOs and merchants operating in the UK and Ireland have access to the industry’s best omnichannel gift card solution.  The United Kingdom is expected to grow by 10.9% on annual […]

A recent report by Blackhawk and NAPCO Research found that there are major growth opportunities for merchants using omnichannel gift card programs. The growth has been spurred by the rapid adoption of digital payments/contactless transactions as a result of Covid-19. This technology has gone from being an optional offering to a necessity as the new shopping habits consumers shifted […]

Valentine’s Day is one of the most popular holidays for gift card sales! It ranks number 3 behind Winter Holidays and Mother’s Day. Shoppers in the US will spend more than $27 billion on Valentine’s Day gifts in 2021. In 2020, US consumers reported an average spend of $196 on Valentine’s Day gifts.  Covid has […]

The 2020 Holiday Season will be different from years past. The good news is that it offers more opportunities for merchants to increase revenue and attract new customers with gift cards. Consumers expect to spend 40% of their holiday gift budget on gift cards this year. That is a 19% increase over 2019, according to […]

Factor4 CEO Dan Battista was interviewed by PYMNTS.com. Here is the article that was posted on October 13, 2020. At a time when pandemic-era challenges have seen both consumers seeking value and merchants seeking business, the need to streamline, integrate and bring gift card and loyalty programs online to maximize their impact has never been greater. Add in the […]

Factor4 CEO Dan Battista was the featured guest on this week’s Clearent Connects podcast. This podcast highlights how Gift Card and Loyalty Programs generate new revenue streams for merchants. They attract new customers and bring customers back for repeat purchases. Listen here: Here are some highlights: The importance of Factor4’s omnichannel solution spanning in-store, mobile […]

Factor4 is pleased to announce our partnership with JR Language Translation Services, Inc. We have added translation services to our Sales and Service departments. This service assists Factor4’s ISO and Agent partners with merchants abroad as well as U.S based merchants who have limited English proficiency. The translation services are available for over 100 languages.  […]

Many merchants have re-opened or are preparing to re-open their businesses after COVID-19 shutdowns. Just because re-opening comes with new protocols doesn’t mean that merchants can’t find ways to generate more revenue. Here are 3 that we recommend: 1.Implement a Thank You Promotion Saying thank you goes a long way with customers. Doing it with […]

Factor4 provides an omnichannel gift card and loyalty solution that enables seamless transactions in-store, online, and via mobile devices. One program across all platforms. Integrations We boast the most integrations in the industry. This makes our solution very versatile. For example, our solution bridges the gap for multi-location customers when all locations have not yet […]

With the new year comes new opportunities to increase revenue and customer retention by leveraging Gift Card and Loyalty Programs. Here are the top 5 trends for 2020: Customer Experience Customer Experience can dramatically increase customer engagement and average spend. Providing more than just points is key to loyalty program success; emotional rewards are just […]

Many businesses have started holiday promotions early to get a jump start on sales. However, it’s not too late to make this holiday season the most successful one yet, even if there are 6 less days between Thanksgiving and Christmas than last year. Holiday sales are expected to exceed $1 trillion with gift cards being […]

It’s time to kick gift card programs into high gear for the Holiday Gift Card Selling Season! Holiday shoppers plan to purchase an average of 4 gift cards worth approximately $49 each, according to NRF. Plus, over 49% of consumers prefer to buy them directly from the retailer or brand. This represents a huge opportunity […]

Don’t put Gift Cards away for the summer! The winter holidays are synonymous with gift card sales. Mother’s Day, Valentine’s Day, and Birthdays are major gift card giving occasions, too. However, the summer months bring many opportunities with graduations, Father’s Day, weddings and more. With a little planning and inexpensive marketing, merchants can increase summer […]

Merchants who implement gift card promotions throughout the year earn significantly more revenue than merchants who just offer gift cards when customers request them. With the gift card busy season ended (December to February), now is a great time to offer incentives to buy gift cards. The most successful promotion is a Gift Card with […]

An Online Gift Card Solution is a great way for merchants to optimize the exposure they are already getting on their website to increase gift card sales. 55% of consumers surveyed are interested in giving and 67% are interested in receiving a digital gift card. Digital gift cards are the fastest growing segment within the […]

Keep it simple to generate gift card sales! Just follow these 5 tips: 1. Gift Cards Make sure you have enough gift cards. If you run low or want to offer holiday themed cards, we have 250K pre-designed cards in stock and the ability to print custom cards in house. We have same day printing […]

Factor4 recently completed a platform migration to Miles Technology. Miles rebuilt Factor4’s software and hardware platform. The migration included: Moving Primary Data Center facilities from Ohio to New Jersey to take advantage of more efficient connectivity options. Improving network speed, reliability and capacity. Updating the software and adding new monitoring tools to increase efficiency and reduce potential problems. […]

Gift Card fraud may not be as widespread as credit card fraud. However, it is on the rise and has been in the news. A recent headline is the class action lawsuit filed against Walmart.* According to Brigette Honaker, Top Class Actions, the Walmart class action claims “the company refuses to compensate their customers after […]

ISOs and merchants operating in the UK and Ireland have access now to the industry’s best gift card and loyalty solutions. Our proprietary platform, RewardOS, is fully integrated with Clover in the United States, United Kingdom and Ireland. The benefits of Factor4’s Gift Card and Loyalty Apps include: No Transaction Fees Unlimited Transactions Low Monthly […]

There are many reasons why ISOs consider Factor4 to be the number one gift card and loyalty program partner. We asked our ISO partners and their top 5 reasons are: Trusted Partner Our ISO partners trust us because we do not compete with them. We do not do merchant processing, so ISOs never have to […]

The Factor4 team is an exceptional group of gift card and loyalty experts dedicated to exceeding the needs of their clientele of merchants, ISOs and partners. Here is what each team member does day-to-day and why each one believes Factor4 surpasses the competition. Dan Battista, CEO Dan has built the team and spearheaded Factor4’s efforts […]

The Factor4 team met with several partners and acquisition candidates at TRANSACT. We would like to share our insight from those meetings. Here are the top 5 trends impacting the gift card and loyalty arena today: 1. Renewed Interest in Gift & Loyalty As ISOs and merchants look for ways to reduce attrition, there is […]

You probably don’t realize it but your gift card portfolio has value and there are ways to increase the value or cash in on it. Why Sell Now Right now, gift card portfolios are being sold at historic highs. If you don’t offer the newest technology and integrations, you will lose customers to other providers […]

Gift Cards are powerful sales tools that drive revenue when used properly. If a merchant is just issuing gift cards as gifts when customers request them, then that merchant is missing out on opportunities to increase sales. One of the most successful gift card promotions is a Gift Card with Purchase program (GWP). GWP Example: […]

Valentine’s Day is a popular occasion for giving Gift Cards. It’s also a great occasion for rewarding Loyalty members. Valentine’s Day spending begins, on average, one week before the holiday so now is the time to put promotions in place. According to the National Retail Federation, consumers spend over $18 billion on Valentine’s Day with […]

Christmas is 25 days away! There’s still time to put in place promotions that will dramatically increase your gift card sales. With our quick turn-around, Factor4 can ship custom gift cards printed with your branding or holiday gift card packaging within 24 hours of purchase so you’re ready to sell. Here’s how to shatter sales: Give […]

Black Friday is next week signaling the start of the Holiday Season! This is the time when merchants make the most money from Gift Card sales. Gift Cards have been the most requested holiday gift for nine years running. They have such high perceived value that nearly half of consumers would prefer a $25 Gift […]

Fall is the ideal time for merchants to stock up on Gift Cards and Gift Card Holders to be ready for the Holiday season. It’s also a great time to offer Gift Card promotions. This is a great way to generate additional sales, increase profits, and get customers accustomed to buying Gift Cards so they […]

As a provider of loyalty and gift card solutions to the SMB marketplace, we understand the importance of customer loyalty and help ISOs and merchants monetize it. Our POS, ISO, ISV and VAR partners are just as importance to us. We don’t compete with our partners out of our own loyalty to them. Do you […]

Gift Card sales don’t have to slump this summer. Here are 3 easy, inexpensive ways to make sales sizzle! Have a Mystery Gift Card Drawing For example: Purchase a $25 gift card (minimum) in August to draw a bonus mystery gift card. Assign various values from $5-$100 to 20 gift cards and put them in […]

We are excited to announce the launch of our web store which is designed to help merchants Sell More Gift Cards! Hence the store’s web address is http://sellmoregiftcards.com. Our web store features a variety of gift card marketing materials ranging from presenters, envelopes and gift bags to point of purchase signage and displays. We also […]

Bond Brand Loyalty just released its seventh annual consumer loyalty report and we have summarized the findings. The most shocking fact revealed from The Loyalty Report 2017 is that customers are sitting on $100 billion of unredeemed loyalty points. Imagine if they were all redeemed at once! Our summary spotlights three areas that merchants can […]

Factor4’s Free Mobile Apps enable merchants to process all Gift & Loyalty transactions on all Apple and Android devices. Factor4’s apps have earned a 5 star rating from users due to their functionality and ease of use. Our App Features include: Free to Download Custom Barcode Readers No Internet Connection Required Promotional Transaction Functionality We […]

The partners of Factor4 were together last week at the ETA TRANSACT conference. We sat down and talked about the major trends and outlook in the Gift and Loyalty arena. Here are excerpts of what our executive team had to say: Dan Battista: “Gift card and loyalty programs will continue to be used to reduce […]

Factor4’s Gift Card App is available in the Clover® App Market. Now you can quickly, easily and inexpensively process all of your gift card transactions via any Clover POS system. Partner with Factor4 to access the industry’s best gift card & loyalty platform, RewardOS. No Transaction Fees Unlimited Transactions Low Monthly Program Fee Free 30-day […]

Self-Gifting is the hottest trend in the gift card industry. Gift cards have been the most popular gift to give others for several years. However, more and more consumers are buying gift cards for themselves. This phenomenon is known as self-gifting. In 2016, two-thirds of U.S. gift card buyers bought a gift card for their […]

  Display Gift Cards at point-of-purchase. Ask every customer if they would like to buy a Gift Card at checkout. Offer attractive Gift Card packaging, such as small boxes or gift bags, and sell the packaging to earn additional revenue. Run a sale on Gift Cards, such as “Save 20% on all Gift Cards Today”. Incentivize […]

Factor4 Team members Dan, Liz, Mike, Patty & Rob ran while Greg cheered for them! Follow us on Facebook, Twitter & LinkedIn for Gift & Loyalty tips. Visit: www.factor4gift.com to learn more.

Factor4 is fully integrated with Clover and has a Gift Card App on the Clover POS App Store. We are offering a special promotion for the first 90 days of this release: Buy One, Get One Free on all card orders with new Clover Merchants! Our App can be white labelled, too. Check out Factor4’s […]

I went to dinner at a local restaurant last Saturday night to redeem a $100 gift card. When it came time to pay the bill, I gave the gift card to the waitress. She came back to the table and said there was a zero balance on it.